Washington, D.C.—The Natural Commerce Affiliation (OTA) introduced that it’s the recipient of greater than $1 million from the U.S. Division of Agriculture’s Market Entry Program (MAP). The financial award will likely be used to advertise U.S. natural merchandise globally in 2023. OTA mentioned the sum is a ten% enhance from final 12 months, and is the biggest the affiliation has ever acquired from MAP.
“The Natural Commerce Affiliation is proud to have been an official cooperator in USDA’s Market Entry Program for greater than 20 years, main to large wins for the natural trade,” mentioned Sarah Gorman, Worldwide Commerce Supervisor for OTA, in a press launch. “Our market promotion efforts have created alternatives which have generated thousands and thousands of {dollars} in new gross sales and expanded world market entry for our collaborating companies, establishing new natural clients world wide.”
The demand for U.S.-produced natural merchandise is at an all-time excessive. Statistics from the USDA present the worth of U.S. natural exports practically doubling between 2011 and 2021. This consists of an nearly 10% enhance from 2020 to 2021. In line with the report, Canada and Mexico are the’ largest export companions, with Japan, South Korea, Taiwan, the EU, and United Arab Emirates additionally within the high 10.
“Our nation’s natural farmers profit from world commerce,” mentioned Tom Chapman, CEO of OTA. “Connecting natural producers and companies with creating and sometimes untapped natural markets and educating shoppers in all places about the advantages of U.S. natural assist hold natural worthwhile and sustainable.”
The OTA expects to stay busy in 2023, that includes American-produced natural merchandise world wide. At the moment, the affiliation has 10 worldwide actions scheduled for the upcoming 12 months, together with:
BIOFACH: Going down in Nuremberg, Germany, this present attracts attendees from greater than 100 nations. In line with the discharge, the OTA’s pavilion reported projected gross sales of $18 million, the best for any OTA-hosted occasion. The convention will happen Feb. 14-19.
FOOD & HOTEL Asia: The biggest worldwide meals and hospitality occasion in Asia will happen April 25-28 in Singapore. This previous September, OTA debuted on the present to a crowd of over 80,000 attendees. OTA-sponsored corporations had a projected $4.5 million in gross sales from the present, together with over $150,000 on-site gross sales.
Expo West, Expo East, and Natural Product Summitt patrons’ missions: These occasions join worldwide patrons of natural items with U.S. natural suppliers, OTA mentioned.
OTA additionally plans to proceed client promotion actions in targeted areas akin to Canada, Japan, Korea, and the Pacific Rim. Moreover, OTA will proceed to help natural schooling and promotion worldwide.
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