“Alternatives in Natural” was the theme of Nov. 9’s digital Retail Discovery Session on the Pure Merchandise Expo Digital platform. Along with a radical presentation on natural attributes and messaging alternatives from New Hope Content material Advertising and marketing Director Nancy Coulter-Parker, New Hope Vice President of Content material Jessica Rubino interviews Jeff Shackelford, vice chairman of buying for The Wholesome Edge Retail Group.
The Wholesome Edge Retail Group owns 19 shops throughout three banners and it strives to make every retailer fulfill its market’s particular person wants. When contemplating a brand new product, the group’s patrons think about the way it compares to current stock, its goal market and the way the product will get to the shops, Shackleford says.
“We positively take a look at all features, however begin with the packaging and increase from there. What makes it completely different from merchandise we have beforehand reviewed or at present have on shelf?” he says.
The NPEV Retail Discovery Periods have been created to assist model and retail connections in a centered, environment friendly format. Every session will function development and retail insights from New Hope Community and SPINS, together with a distinct group of featured retailers. Throughout 2022, New Hope hosted these classes: